As a dentist, it has been your professional goal to practice at your own clinic and with your own name. Now that you have paid all your student loans and saved up enough to open your own clinic, the real work is about to start. Once you have sorted all business requirements, here are the major factors to consider to make it a success.
In every type of business, location is important. If you nailed every part of your business, but the location, you might as well be throwing your money away. Ideally, you don’t want to be in an area with too much competition. Find a neighborhood where the business is not yet saturated. Also, do your research on the population. What is their general approach to health services? Your success would be determined by the market that you plan to capture and sustain. Lastly, choose a site that is easily accessible, safe, and near other types of businesses.
Most health service providers ignore interior design. They think it’s pointless to have a nice clinic when people only visit when necessary. However, this may greatly contribute to your market’s deciding factor. You might be able to snag a few of the competitor’s clients because the atmosphere is warmer, cozier, and friendlier. In short, it doesn’t feel like they are in there for a root canal procedure.
As a practicing dentist, you already have an idea on what types of equipment are the best when it comes to functionality. Having state-of-the-art equipment would contribute to your clinic’s reputation, but you must not forget about your patients’ comfort when choosing orthodontics appliance. You want to offer them the most comfortable experience.
Even before you have your clinic set up, spread the word. Don’t forget to include marketing in your budget. You can start from online and digital marketing, which is cheaper. A website will also help you increase your clinic’s credibility. Post photos of the clinic and info regarding the services offered on your website. Also, identify you and your team’s credentials.
No matter what your motivation is for setting up your own dental clinic, you cannot ignore the fact that it is still a business. To keep practicing, you need to sustain the business by increasing profit.